One of the things I've Learned Since Starting This Blog

'Evidence of spring'
Amazing photo by: Sam's Place

"Evidence does not lie"

I was reading a book this morning that talks about consumers shunning old marketing ploys that so many companies (not to mention organizations too) are guilty of.

When I started this blog I had some apprehensions about the content that I will be sharing to the world.  I knew that if I was to start this site I needed to reveal the truth based on what the market was saying whether I agreed with it or not.  But are the people ready for this? Quite frankly, I wasn't sure. But I decided to jump nevertheless.  I'm glad I did.

It didn't take long for me to realize that people were starving for facts and evidence about the Reno market.  They wanted the truth.  Sure, not a few people disagreed with me but more often than not even if they didn't like me they appreciated the data. 

I also realized that people are inclined to do what they want and need to do and that they just wanted to know what they were getting into.  Rightfully so.

Truth based on evidence--when clearly presented for the benefit of the people--I realized, is one of the best marketing ploys one can use to gain more clients.  And real estate, for me, has never been this pleasurable.